Send transactional utility messages through Direct Send with an optional time-to-live.
Utility Direct Send
Summary
Send transactional utility messages through Direct Send with an optional time-to-live.
Prerequisites
- Authorization: Bearer w91_live_xxx
- Content-Type: application/json for JSON requests
Set category to utility to opt a chat message into Direct Send. Meta matches or generates a utility template from the payload. Use it only for content that Meta allows in the utility category, such as order, delivery, appointment, and account updates.
Fields
| Field | Aliases | Rules |
|---|---|---|
| category | directSendCategory, direct_send_category | Required to opt in. Exactly utility or authentication, lowercase. |
| ttlSeconds | ttl_seconds | Optional integer. Utility range is 30 to 43200 seconds. |
| directSendTemplateName | direct_send_template_name | Optional, utility only. Lowercase letters, digits, and underscores; maximum 512 characters. |
Note
When both a camelCase field and its alias are present, the documented camelCase form wins. service is not a Direct Send value on the Whats91-style route; omit category to use the normal session-message path.
/api/v3/chatSend a utility Direct Send message.
curl -X POST "https://graph.whats91.com/api/v3/chat" \
-H "Authorization: Bearer w91_live_xxx" \
-H "Content-Type: application/json" \
-d '{
"senderId": "919999999999",
"to": "918888888888",
"type": "text",
"text": "Your order 12345 has shipped and should arrive tomorrow.",
"category": "utility",
"ttlSeconds": 3600
}'{
"success": true,
"message": "Message accepted by Meta",
"data": {
"messageId": "wamid.xxxxx",
"message_id": "wamid.xxxxx",
"queued": false,
"status": "accepted",
"senderId": "919999999999",
"phoneNumberId": "123456789012345",
"receiverId": "918888888888",
"messageType": "text",
"templateName": null,
"directSend": {
"requested": true,
"category": "utility",
"ttlSeconds": 3600,
"templateName": null
}
},
"metadata": {
"apiVersion": "v3",
"requestId": "request-uid",
"processingTimeMs": 120
}
}Note
If the sender is reconnecting, the queue response includes queued: true, queueUid, reportUid, and the same directSend object. The payload and category stay attached when the queue drains.
Business-Named Templates
Utility Direct Send can request a business-controlled template name. Meta restricts this capability separately. The name is unique within a WABA and does not fall back to onboarding templates if creation fails.
curl -X POST "https://graph.whats91.com/api/v3/chat" \
-H "Authorization: Bearer w91_live_xxx" \
-H "Content-Type: application/json" \
-d '{
"to": "918888888888",
"type": "text",
"text": "Invoice INV-2091 is ready for download.",
"category": "utility",
"directSendTemplateName": "invoice_ready"
}'Meta-Native Utility
On the Meta-compatible routes, use Meta field names verbatim: top-level category, top-level ttl_seconds, and direct_send_config.template_name for utility only.
curl -X POST "https://graph.whats91.com/api/v3/123456789012345/messages" \
-H "Authorization: Bearer w91_live_xxx" \
-H "Content-Type: application/json" \
-d '{
"messaging_product": "whatsapp",
"recipient_type": "individual",
"to": "918888888888",
"type": "text",
"text": { "body": "Your appointment is confirmed for tomorrow at 10:30." },
"category": "utility",
"ttl_seconds": 1800
}'curl -X POST "https://graph.whats91.com/api/v3/messages" \
-H "Authorization: Bearer w91_live_xxx" \
-H "Content-Type: application/json" \
-d '{
"messaging_product": "whatsapp",
"to": "918888888888",
"type": "interactive",
"interactive": {
"type": "button",
"body": { "text": "Your shipment is ready." },
"action": {
"buttons": [
{ "type": "cta_url", "text": "Track", "url": "https://example.com/track/12345" },
{ "type": "reply", "reply": { "id": "received", "title": "Received" } }
]
}
},
"category": "utility"
}'Note
On Meta-compatible routes, service is a non-Direct-Send passthrough value. Utility image, video, and document headers pass through without a Whats91 gate, but Meta restricts media-header access during beta.
SDK Examples
Use these examples as starting points for server-side implementations.
curl -X POST "https://graph.whats91.com/api/v3/chat" \
-H "Authorization: Bearer w91_live_xxx" \
-H "Content-Type: application/json" \
-d '{
"senderId": "919999999999",
"to": "918888888888",
"type": "text",
"text": "Your order 12345 has shipped and should arrive tomorrow.",
"category": "utility",
"ttlSeconds": 3600
}'const response = await fetch("https://graph.whats91.com/api/v3/chat", {
method: "POST",
headers: {
"Authorization": "Bearer w91_live_xxx",
"Content-Type": "application/json"
},
body: JSON.stringify({
"senderId": "919999999999",
"to": "918888888888",
"type": "text",
"text": "Your order 12345 has shipped and should arrive tomorrow.",
"category": "utility",
"ttlSeconds": 3600
})
});
const data = await response.json();
console.log(data);$ch = curl_init("https://graph.whats91.com/api/v3/chat");
curl_setopt_array($ch, [
CURLOPT_CUSTOMREQUEST => "POST",
CURLOPT_RETURNTRANSFER => true,
CURLOPT_HTTPHEADER => [
"Authorization: Bearer w91_live_xxx",
"Content-Type: application/json"
],
CURLOPT_POSTFIELDS => json_encode([
"senderId" => "919999999999",
"to" => "918888888888",
"type" => "text",
"text" => "Your order 12345 has shipped and should arrive tomorrow.",
"category" => "utility",
"ttlSeconds" => 3600
])
]);
$response = curl_exec($ch);
curl_close($ch);
echo $response;import requests
response = requests.request(
"POST",
"https://graph.whats91.com/api/v3/chat",
headers={
"Authorization": "Bearer w91_live_xxx",
"Content-Type": "application/json",
},
json={
"senderId": "919999999999",
"to": "918888888888",
"type": "text",
"text": "Your order 12345 has shipped and should arrive tomorrow.",
"category": "utility",
"ttlSeconds": 3600
}
)
print(response.json())using System.Text;
using var client = new HttpClient();
client.DefaultRequestHeaders.Add("Authorization", "Bearer w91_live_xxx");
var request = new HttpRequestMessage(HttpMethod.Post, "https://graph.whats91.com/api/v3/chat");
request.Content = new StringContent(
"""
{
"senderId": "919999999999",
"to": "918888888888",
"type": "text",
"text": "Your order 12345 has shipped and should arrive tomorrow.",
"category": "utility",
"ttlSeconds": 3600
}
""",
Encoding.UTF8,
"application/json"
);
var response = await client.SendAsync(request);
Console.WriteLine(await response.Content.ReadAsStringAsync());